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Secret Shopping

  • Written by adminadmin No Comments Comments
    Last Updated: December 27, 2007

    Secret Shopping

    Does your business have a way to monitor your employees?

    Many businesses these days are hiring outside secret shopping companies to monitor their employees from an outside source. Secret shopping companies can be specialized depending on the client they are monitoring or they can be a general service. Secret shopping can be in person or on the phone. Secret shopping companies that offer in person shops utilize people who are very observant and who can communicate well. Communicating the required information is key to delivering the shop to the client. The client must trust that the secret shopping company is going to be accurate, fair and prompt. In turn the client must be able to share the report or evaluation to the manager who was shopped. By going over the shop with the manager, discussions can develop on how the manager handled the customer (the shopper). Secret shopping is great for the new hire or the seasoned manager as customer service training can always be refreshed. 

    Secret shopping by phone is a great way to see how your managers are answering and handling your customers that call. People are calling around to business to get information so they do not have to waste time and expensive gas going from place to place. If someone can call your business and get a friendly and helpful person they are more likely to come and purchase your product or service. Being able to provide excellent service over the phone is vital to getting the potential customer into your business. Once the person is in your store, you can then wrap up the sale and gain a new customer. 

    Mystery shopping or secret shopping is great for business that have some type of interaction with people, either in person or on the telephone. One popular type of response from shopping is the consumer survey where the customer gives their feedback about a shopping or dining experience. Many stores and restaurants will offer some sort of incentive to get the customer to call or take an online survey. The incentive could be a coupon or a free gift for completing the questions. These calling and online surveys are typically done by an outside company that specializes in gathering and compiling data to form reports that the company can use to better their service. 

    Secret shopping companies are easier to find than ever, so look around to find the best company for your secret shopping needs. Make sure the relationship is good and that an open line of communication is developed so that each part of the equation may prosper.

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