Sales Force

The self storage industry is very competitive. There is no set price for how much it costs to rent a storage unit. Most people call or visit a site having no real idea how much it may cost them. Many of these prices are dictated by competition and real estate value. The self storage salesforce has to be alert and ready and for every customer.

Since many competitors pay a similar rate for real estate and materials, competition will be a factor when determining profits. Since the storage business is so competitive, companies started performing secret shops. This is a way for one store to call another, anonymously, and get prices. A caller will pose as a regular customer and inquire about rates to report back to the company they were contracted by. Many of these shoppers also can find out how well the sales staff is doing. Some companies have their own store shopped in order to ensure that sales staff is doing everything they can to secure rentals.

Secret shopping is a great way to keep your prices competitive. There is a good chance most people will call more than one place when trying to find a unit. The self storage salesforce needs to be able to provide the customer with a fair price. The only way to make sure you are charging the right amount is to find out what everyone else is charging. Make sure your facility is up to par with neighboring businesses. It is important to offer the things that your competitors offer to stay competitive.

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