Red Sticky Notes, Bread Crumbs and Digg Comments

Commercial Spy — By Shopping Blogs on February 24, 2010 6:42 am

Social bookmarking is aptly named as such because the link or ‘bookmark’ shared is not unlike leaving a bookmark or sticky note next to an important reference point within a large volume of books. Think of social bookmarking as having a stack of important documents and knowing exactly where you needed to go because of those red-pointer sticky notes highlighting all the places where you need to sign.

Similarly, members of social bookmarking sites use tools like Digg comment space to leave behind links to a larger resource. In a dynamic world such as the Internet, finding useful data once may be easy, but relocating the same data again can become tricky if you haven’t bookmarked it or saved it somewhere.

Going back to our red-pointer sticky note example, social bookmarking is so much more than that. Not only will those ‘red-pointer sticky notes’ alert you where you need to go, but they will shout out to all those around you and draw their attention, so that they can see where you want them to go too. Taking this example to a live Internet site means that members and web surfers who stumble upon or search out the social bookmark you’ve left behind will be directed to the place you’ve left for them.

If you are providing data on the Internet, having that data established as a relevant and current source is much easier to do when you take advantage of tools like a Digg comment or one of the other many social bookmarking tools. Using social bookmarking services such as this is much like leaving a trail of bread crumbs leading right to your website.

Imagine being able to reference your favorite entries on the blogs you follow, or perhaps even the blogs you write. Because the nature of a blog means that as soon as you find content you’ve enjoyed, it will quickly become outdated by the next post and soon after be lost in archives of blog entries, the value of a Digg comment becomes golden.

Most standard blog sites even provide a social widget or icon for readers to Digg comment right from the blog post itself. This makes using social bookmarking sites convenient and available. In fact, generating organic Diggs from readers will put your blog on the fast track to success, in most cases.

Of course, simply entering a Digg comment is not enough to market a website, but it certainly has its advantages. Social bookmarking, combined with other social media tools such as facebook or twitter is a powerful way to network and create relationships between yourself, your business or promote your ideas.

Social bookmarking is not just for thumb-tacking your favorite blog entry for your friends to read. Most sites, including Digg, allow members to bookmark everything from articles, blogs, news sources, images, videos and more.

If every social bookmark comment left by your business were a bread crumb, then those bread crumbs would quickly add up to be potentially millions of dollars in revenue. Business to Business companies can especially benefit from the power of social networking and get their brand, name or service in the spotlight of social networks. There is no denying that the Internet is a lifeline for any business and will only continue to become more vital. It is prudent for a business to start leaving their bread crumbs behind while there is still room for them.

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