Promote Your Business And Get Others To Digg It

Commercial Spy — By Shopping Blogs on March 9, 2010 6:20 am

There are so many social bookmarking, social networking and online media news outlets and, unfortunately many of them have been inundated with the marketing ploys of business and personal online business owners using such online tools as Digg, Twitter and more to promote their own agenda, or more annoyingly, links.

Now, make no mistake about it. Something as versatile as a Digg it widgets on a personal blog and using Digg to build links and social buzz is the right way to go about tying your website into the online world. However, some companies and bloggers go overboard, flooding their account with constant, spam updates that provide no humor, information, news, fact or the like.

Instead, their Digg it status updates junk up the internet with jibber-jabber links, one after the other, in an endless conga line of unhelpful Diggs, tweets, updates and what-not.

Just what is the social media tolerance for business owners using a social bookmarking and social networking site? And what is the perfect mix of promotional Digg it updates to social updates? Well, it really varies depending on your industry, the kind of knowledge you are sharing and who your followers and audience are.

You know better than a blanket essay can pinpoint how your customer base feels. If you are offering a product such as electronics, or you’re a retailer, there may be a higher tolerance for more frequent updates from your social networking sites. For example, updates highlighting the latest portable electronic gadget, links to articles or news coverage about the latest electronic convention or other announcements can be well received.

Providing useful and relevant facts and sprinkling your own promotional Digg it comments among these will be very successful. Your followers will value the information you bring them and may be looking forward to seeing your next update, perhaps even hoping it will be a promotion or coupon from your company.

On the other hand, if you have a business with less consumer exposure or demand, then a more conservative approach to social media and social networking may be more prudent.

In this example, let’s say you run a self storage facility in a suburb. There is moderate competition in your city. You can develop community relationships by utilizing social networking; however, the constant consumer awareness and constant need by the majority of consumers is much lower than, say, the newest notebook or laptop. In fact, the interest and excitement is much different. After all, how many people are usually excited to be moving their items?

So, moving on with our example, you are going to use Digg to promote your store. Consumers are going to have a much lower tolerance for genuinely following your profile or finding your promotions valuable or helpful if they appear to be disingenuous or nothing more than spam or shameless promotion.

The key word in ‘social media’ is ‘social’ so if your product or service is not as sexy and interesting as something like a shiny new cell phone, you have to create interest another way.

Find a slant for your social network profile that makes it humorous, relevant, edgy, interesting, or newsworthy. Perhaps you provide status updates frequently about local events, charity events, movies, etc. If users start to notice that you are the go-to source for specific news, you will have a great social media base and spread the reach of your status updates.

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