Marketing for fun and profit

Guest Blogger — By Shopping Blogs on June 22, 2007 3:34 am

Marketing for fun and profit

When I was a kid, I understood marketing to mean something completely different than what  I understand the word marketing to mean today. I lived in Brooklyn, NY and all the food markets you needed where just around the corner and up the street. You had the butcher, the baker, the fish market, fruit market, the veggie market and the candy shop. So when you went food shopping, you said you were doing the “marketing”. When I first heard that some students majored in marketing in college, I thought it would be great fun to learn all the ins and outs of shopping for the freshest bargains at the local markets.

Later my bubble was burst when I found out marketing was the study and practice of making your business attractive to people. That did not sound nearly as fun as the marketing I liked to do. But I became interested in marketing anyway, because I was very impressed with businesses that dominated their marketplaces and with businesses that got you to buy stuff you really didn’t need. I was even more impressed with companies whose marketing got you to change your routines and your likes and dislikes to their delight and to their profitable advantage.

I am still a student of marketing. As the marketing chief of a self storage company and as the person responsible for marketing our sales support subsidiary, I am always looking for ways to become the obvious choice to the people who we can help with our offerings. Some people think that sales and marketing are two different pursuits. Some think marketing drives the sales department or that the sales department drives the marketing
efforts.

I happen to think that sales and marketing and advertising are all the same thing. I call the umbrella that holds them together Marketing.  Whether you are advertising, doing marketing promotions or selling to prospects, you are marketing your company and yourself.

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