RSS

Advertisement

» Mystery Shopping

  • Shopping for a Living
    By admin on December 10, 2009 | No Comments  Comments

    When others are buried under files in the stifling cubicles of their office, I am out shopping. No, not on weekends, I am out on all working days. You must be wondering about who I am. Well, I am a mystery shopper.

    Cutting down the cloak and dagger stuff, let us get down to facts. Actually there is not much mystery to mystery shopping . A multi billion booming industry now, mystery shopping traces its origins to the early 40s.

    Commonly used by retail owners and restaurants, mystery shopping services are increasingly being availed by a variety of industries. And as with other marketing concepts, mystery shopping too has carved itself a significant niche on internet as well. Also known as mystery shopping , the procedure involves a bogus client visiting the establishment concerned. Usually a hard to please client, he does the Sherlock Holmes act all the time during his visit to the business. Well trained for such mystery shopping assignments, he is well equipped with questionnaires and other stratagems aimed at a specific scenario. He may carry modern gadgets supplied by the company to gather specific information, and these gadgets include audio-video material as well.

    A Day In The Office
    Like in other jobs, a mystery shopping professional starts the day with a review of tasks for the day. He may have a single assignment or multiple assignments distributed all over the day. Dressed to shop, he takes stock of his tools. These would be the questionnaires and other knickknacks provided by the company.

    Revising the script for his role play he proceeds to his destination. Once there, he transforms himself to all appearance as a nondescript client. Already informed of what to look for, he gathers information while he makes a purchase or receive services, whatever he is told to do. A successful assignment is one where he is able to procure all the information that he was asked to collect. The purchases that he may make are already paid for. In addition to this, he pockets his own fees. 

    The Evidence
    The data collected by this anonymous shopper ranges from minute details about the products and services to a detailed description of the quality of services experienced during the transaction.  This data may be analysed or sent as it is to the parent company who had asked for the service.

    Frequently measured aspects of quality are seating arrangements, client care, cleanliness, presentation, problem resolution etc. A mystery shopper may be trained to ask specific questions in order to measure specific deliverables. Commonly, mystery shoppers are required to register details like the name of the employee who received the shopper, how deftly he closed the sale, how promptly and how warmly the shopper was received and how soon upon entering the premises was he invited to revisit, how willingly the employee registered a complaint, etc.

    Frauds
     Many frauds attached with mystery shopping have been reported too. Frauds involving cashing a check are common. Those considering mystery shopping as a job need to tread with caution. It is useful to know is that a genuine mystery shopping company does not ask for a registration fee. Neither do they send checks to cash before the completion of an assignment. Many genuine jobs of a mystery shopper, however, are administered completely via the internet and registration is mostly free. Authenticity of any such company is for the job seeker to confirm.

    Popularity: 25%

    [Post to Twitter] 

  • Booming Self-Storage Business with Mystery Shopping
    By admin on December 10, 2009 | No Comments  Comments

    Mystery shopping is a task undertaken by qualified researchers, who have an experience in assessing staff efficiency. It is prompt yet powerful way of appraising your business and employees from the view point of an impartial
    client. Under such practices of mystery shopping , a trained professional poses as a client and gets a chance to directly deal with employees as a client. He buys products, asks questions, issues, complaints, and then submits their response and information about the overall experience.

    Secret shopping is constantly used by marketing research companies as a tool to determine the quality of service and to collect definite information regarding products or services. Self-storing companies use secret shoppers for reviewing how their employees treat the clients and the concerns they have.

    Reviewing Employee Efficiency
    Mystery shopping helps the owners to know about the approach of storeroom staff and manager toward the clients. The secret shopper notices details like how the staff greets the clients, how well they attend the clients, and whether they are able to answer their queries. The professionals conducting mystery shopping try to determine the efficiency level of the storehouse staff based on their observation. They rate the staff on points such as, whether they

    • inform the client about current promotional offers
    • help them to choose the right products
    • pay attention to their individual needs
    • invite them to look at the sample units
    • Try to build long-term relationship by taking contact details etc.

    Employee Training
    On the basis of this evaluation, the storehouse companies can train their staff in the areas where they are lacking. These areas may include building staff confidence to tackle client problems and paying attention to concerns raised by the clients. In this way, when the staff becomes motivated to use their service assessment as an incentive, one can notice a great improvement in the business as a result of mystery shopping .

    Effectiveness Of Resource Development
    A lot of valuable time and money is spent by a storehouse in the field of client service and merchandise demonstration procedures. Mystery shopping is the only way to determine the effectiveness of these resources with respect to the client demands. It helps the storehouse to know their value or drawbacks from the client point of view. They also get to know, whether those practices are practically being implemented during daily operations.

    Mystery Shopper Jobs
    One needs to be accountable and proficient to undertake the job of a secret shopper. Mystery shopping can be a part-time profession, where you not only get paid, but also get reimbursement for expenses incurred while carrying out shopping. Mystery shopping companies also provide training and useful tips for improvement to the shoppers. They also provide shopping prospects to them. A secret shopper does not need to pay to mystery shopping companies in order to get registered. One can register on own by filling up an online form and immediately start receiving secret shopping assignments.

    Thus, through this marketing tool, the storeroom facility owners can get a true picture of routine working of their establishments. Mystery shopping gives valuable details of client experience and provide an indispensable opportunity for the retailer to encourage employees, maximize resources, and upgrade functioning of the business.

    Popularity: 26%

    [Post to Twitter] 

  • Quality Assurance and Mystery Shopping
    By admin on December 10, 2009 | No Comments  Comments

    Consumer is king. Businesses flourish because of consumers. Therefore, consumer service is of utmost importance for any business to become and remain successful. Though it is easy for the manufacturing industry to assure their consumers of the quality for their goods, the same is not true for the service industry. This is because there are tools and equipment to aid in checking the quality of the products but for assuring the quality of service, there is no equipment. So, how can a service industry ensure that it is delivering the best to its consumers This is made possible with mystery shopping .

    Service industries like hotels, spas, self storing, retailers and travel agencies depend on the mystery shoppers for quality assurance. For those who are not aware about mystery shopping , let us explain what it is. In mystery shopping , an individual with an objective to check the quality of service of a company visits its outlet pretending to be a regular shopper. The employees of the company are not aware that any such quality check is going on in their outlet. For example, the hidden shopper in mystery shopping while doing the quality check of the supermarket might use the washroom to check its cleanliness he might ask the attendants to help him get some items he will check how long the consumers have to wait for checking out of the cash counters he will check if the products advertised by the company are well stocked and so on. Through these observations in mystery shopping assignments, the hidden shopper would be able to determine if the staff is helpful and courteous, whether people able to easily locate the products and what are the difficulties that people face at the store. Client companies come to know their strengths and weaknesses through mystery shopping assignment. This enables them to do SWOT analysis.

    A company can best judge its quality only through the eyes of the consumer. This is the principle used in mystery shopping . When the company asks an independent person to rate its quality, it does a reality check of the situation.

    Sometimes small issues like lack of training for the employees might be the reason for a business to experience a slowdown in its sales. Therefore, it is best to pinpoint the problem as soon as possible so that it could be solved well in time.

    There are several companies that handle mystery shopping assignments for the companies. These organizations have a team of trained shoppers that do quality check for the clients. After the completion of the field visit, a detailed report is prepared and sent to the client. Mystery shopping has to be conducted at regular intervals to reap its benefits. A single visit of the shopper is insufficient to rate the services of the company. Moreover, it is better to get the opinion of different shoppers at the different time intervals. Since the companies act on the observations of the person conducting the mystery shopping assignment, it is necessary that such an individual should be able to report facts without any bias.

    Popularity: 26%

    [Post to Twitter] 

  • A Mystery Shopping Blog the Unravels the Mystery
    By admin on December 10, 2009 | No Comments  Comments

    Mystery shopping blog is the best place to gather information about anonymous shopping. The agency that provides this service evaluates dealings and communication with clients who are in reality agents employed as shoppers. Many shops use this method for self evaluation and to rectify the weak areas in their marketing and product management. They get valuable feedback from these exercises and when they act on changes based on these there is a marked increase in their business transactions and trading. These services are employed even by people who are not directly involved with their clients like the manufacturing sector.

    Secret Shopping Agency
    When you read a mystery shopping blog you will find that the agencies involved in secrecy shopping projects are service providers and have many companies, organization and businesses as their clients. The work involves mystery shoppers posing as genuine shoppers who visit the business concerns and organization and shop just like anyone else without revealing their original identities. They make observations of the entire place and submit their report of the organization based on their experience there.

    Sometimes their clients have specific problems that they expect anonymous shopping agency to check out and identify underlying causes for. The shoppers do their job and are many times able to solve the communication problems faced by the clients. Based on report submitted by the agency, clients can draw up new plans and programs to rectify the problem. These are posted regularly on a mystery shopping blog . The present day secrecy shopping agencies extend a variety of services to their clients and clients like self storing, retail shopping etc.

     Blog For Secret Shoppers
    There are mystery shopping blog devoted to anonymous shopping and shoppers. It is slowly growing in popularity as a part time job option. Mystery shopping blog is very informative as it includes details about agencies that provide the services, how shoppers are selected, idea of clients who opt for these services, businesses already employing mystery shoppers, experiences of these shoppers etc. You name it and mystery shopping blog would have it.

    A mystery shopping blog describes all aspects of anonymous shopping as a job. Those who are interested need just to read a couple of them and get basic knowledge of the subject. You can join a networking group or a forum for tips in doing well at the job. You come across many undercover shoppers in the cyber world, giving advice, sharing tips about the job and even instructions on writing the final report on a mystery shopping blog .

    All mystery shoppers should begin writing mystery shopping blog since every shopper would have some new experience or new tip to share. It would help mystery shoppers in general and even aspiring mystery shoppers can also benefit from them. The blogs would carry authentic information about scams involved and pretty much the truth about the actual working condition and methods employed in anonymous shopping, current situation in the job market and much more.

    Mystery shopping blog are versatile as they have opinions of both admirers and critics of the job. This sharing of new about a common job would give rise to new ideas that can be utilized for improving quality of work. Like the saying of two heads being better than one.

    Popularity: 26%

    [Post to Twitter] 

  • Why Mystery Shopping is Important
    By admin on December 10, 2009 | No Comments  Comments

    Everyone is talking about mystery shopping blog these days. This is one of the hottest part time jobs. Look at the cool bucks you can make Above all, look at the freebies that you get – a divine spa experience, a cocktail dinner at one of the finest restaurants in town, and more The best thing is that you need no particular education for this job. If you got a keen eye, tactful communication skills, and can write a report, you can be a hidden shopper.

    Mystery shopping blog is one place where you get all the information you want about this fascinating job. If you are a newbie in this field, worry not. Join a forum or read a mystery shopping blog to get familiar with what this is all about. You will find posts written by a large number of experienced undercover shoppers. They are loaded with smart tips to get all the answers you are looking for regarding your assignment. They would also tell you how to write an impressive report.

    Mystery shopping blog covers all the aspects of this job. You can get opinions of critics as well as admirers. You can know the truth of this service, plus all about scams. This is a place where you can know about the companies who deal with such services and how to choose them. Besides, it helps you know the current scenario of this field and what kinds of businesses take the services of covert shoppers.

    A mystery shopping blog clears all your doubts as well as misconceptions about this job. For example, many think this job is all about roaming in malls, buying good things, observing a few things, and coming home. Wrong, when you read a mystery shopping blog , you would be surprised that this is no different than any other job. And if you do not render results in time, you may get a pink slip.

    It is a good idea to jot your experiences down and ideas regarding this job in a mystery shopping blog . Each hidden shopper has something new to tell. They might even invent certain tricks to help perform well in their job. It is good to share this with other shoppers, especially amateurs, who might not be well-versed with such ways of working. They need to know the yes and no of this job. And the best place to know this is a mystery shopping blog. It can be of immense help to people who want to be called a brilliant hidden shopper by their employer.

    So, if you are a seasoned shopper, it is good to start a mystery shopping blog and let the world know about your experiences. And if you are an aspiring hidden shopper, you can get some valuable tips as well as names of companies at a mystery shopping blog and get a chance to show your hidden skills. Of course, you would make money, not mentioning the wonderful places you would be at.

    Popularity: 28%

    [Post to Twitter] 

  • Tactics of Mystery Shopping
    By admin on December 10, 2009 | No Comments  Comments

    Mystery shopping is a job that requires you to disguise as customers and visit stores, restaurant, banks, and all sorts of business places to examine the quality of product or service, hygiene, and other issues for the business owner. You deal with the staff as a normal customer – buying things, asking questions, returning products, and others – but with a little tact and more inquisitiveness so as to know the inside story.

    Mystery shopping is not about fun alone. You need to keep a keen eye on everything going on in the store. Back home, you need to prepare a report based on your observations and judgment. This report is sent to the business owner to help him or her recognizes the improvement areas and act accordingly. And if you are not serious about what you are doing, it can cost you your job.

    You can easily earn USD100 dollars through mystery shopping every month. And do not forget the little luxuries that you can enjoy, which otherwise remain a farfetched dream for you. You can dine at a fine restaurant, buy exquisite dresses and items, visit a health clinic, and pamper yourself at the spa, drive a BMW, and much more.

    All this can happen, if you associate with a genuine shopper service. Mind you, there are lots of scams prevalent on the internet. They ask you to pay a certain sum for a mystery shopping job. How ridiculous, Never fall for such tricks. Always check out with Better Business Bureau and know the company before applying.

    Now, there are certain tips that make for a smart mystery shopping professional.

    •  Take assignments that you find comfortable. For example, if you do not eat meat, you must not take an assignment for a KFC business.
    • Record your income through mystery shopping for tax purposes.
    • When on an assignment, take notes discreetly. Your identity should not be disclosed in any case, or your assignment would fail its purpose and get terminated.
    • You must act fast after getting a mystery shopping assignment. Most companies expect the reports to be submitted within a day or two.
    • Get ready to fill a form asking all sorts of questions about your store experience.
    • You must have a watch with you to know how much time it took for your food to be served, or at the cash counter, or to get your things packed. Clients may ask for such information.
    • Create a new email address, as you will get a flood of updates.
    • Never give your bank account number or any such personal information during registration. These are fake sites. Also, if some company sends you a check to be deposited at some unknown destination, it is a fake too. Beware of such mystery shopping scams.

    Mystery shopping is all about taking responsibility with a dash of fun. It is about working with tact and, at the same time, giving your trust to the person who has hired your mystery shopping services to make his or her enterprise better than before.

    Popularity: 25%

    [Post to Twitter] 

  • Understanding what Mystery Shopping Jobs Entail
    By admin on November 21, 2009 | No Comments  Comments

    Mystery shopping jobs are hard to come by because being a mystery shopper seems like the ultimate job. Imagine yourself waking up every morning to a day of work and instead of going to sit in a cubicle with a mound of paperwork facing you, or facing a room full of screaming kids, or picking up someone else’s trash, you get to eat, shop, and relax. Every day would be a holiday and every day would be enjoyable. Not to mention all of the different foods you would get to try and things you would get to buy. Yes, mystery shopping jobs do seem like the ideal jobs. 

    Because of this, finding an actual mystery shopping job position is extremely difficult and a lot of the time you can end up getting scammed when applying for one. It is very important to know the source of the mystery shopping jobs you find if you are looking online. Scammers know that mystery shopping jobs are well sought out and they use this to their advantage by creating false mystery shopping job opportunities online and have you put in your personal information. Be wary of this. It might be a good idea to actually visit a company’s headquarters when applying for mystery shopping jobs or to only apply for jobs that you hear about from a credible source. The last thing you want to do is get scammed out of money when you are trying to find opportunities to make money.

    However, once you do find credible mystery shopping job opportunities, you will discover there are a lot of different mystery shopping jobs out there that you can sign up for. Different companies have a variety of different services they want tested, so you have a variety of different places you can sign up to go mystery shopping.

    Now, mystery shopping jobs seem like the ideal and perfect way to make some money. But, there are quite a few drawbacks that many people do not realize until they actually become a mystery shopper themselves. The first drawback with mystery shopping jobs is the amount of money you are going to make. Being a mystery shopper for a career is not going to make you that much money. Yes, you will make some, but it is usually not comparable to a full time, salary paid job. Also, you need to consider the fact that you will have to fill out a questionnaire or write a report after every mystery shopping experience.

    The amount of money you will get paid for mystery shopping jobs usually correlates to how much writing you have to do. Since you have to be discreet when you are mystery shopping you cannot bring in the questionnaire at the time or make notes, so you have to make full mental notes and remember your experience well. You will also have to pay for the item or service with your own money initially and then you will be reimbursed after about three to six weeks or so. So, do not sign up for any mystery shopping jobs where you will be required to spend more than you can afford.

    Even though mystery shopping jobs seem like a lot of fun and hardly any work, that is not necessarily true. Make sure you fully understand what you are getting into once you do find mystery shopping jobs and you are able to take on the responsibilities with ease.

    Brought to you by :

    Mystery Shopping : http://www.mysteryshoppingblog.com/

    Popularity: 26%

    [Post to Twitter] 

  • Keeping an Eye out for People Mystery Shopping
    By Guest on October 4, 2009 | 2 Comments2 Comments  Comments

    When I worked at the student commons food court during college, my coworkers and I were always aware that we could encounter customers who were mystery shopping. Because of this, most of us were inspired to be the best customer service attendants possible. For myself, having good customer service was not that difficult because I have a hard time being mean… to anyone. For others though, polite and friendly customer service was a challenge.

    Let me back up a minute first; for those of you who are not aware, mystery shopping is the employment of people to go to different stores and rate their overall experience as a customer. They would take note of the service, the product, and the appearance of the facility. On our campus, mystery shoppers were employed to go to all the different food service places and give feedback. If the people who were mystery shopping had a particularly pleasant or negative experience the person who was behind that would hear about it.

    Because of mystery shopping, we were encouraged not only to be polite, but also to be in proper uniform and to keep our facility clean. Most of the time I worked at a coffee shop, so I was always wiping the counters down, refilling the milk and sugar, and taking out full trash. This way, if someone who was mystery shopping came by, at least they could not complain about the shop being dirty.

    The one thing I struggled with that a mystery shopper could have reported was following the dress code. We were expected to keep our shirts tucked in, have a nametag present, and to be wearing black shoes and a hat. I had a pretty hard time with each of these things. I always forgot my hat and nametag, I hated how I looked with my shirt tucked in, and I did not even own a pair of black shoes. After working there for two years, I was amazed that someone who was mystery shopping never reported me for not following the dress code.

    I was never reported about for anything particularly negative or positive, but a few of my coworkers did get in trouble from someone mystery shopping. One of my friends took an order from a mystery shopper who asked for hot chocolate and a cookie. When he repeated the order back to the customer he said, “So, you want hot chocolate and a cookie?” Apparently, the shopper took offense to this and thought that he was being a little negative and was implying that she was a pig or something for wanting both hot chocolate and a cookie. When my friend received the report he got a talking to, and then hearing about it was good for a laugh.

    Another one of my coworkers was reported on by a mystery shopper because she sang too loudly while she was making drinks. She was always a little annoying to us because she was constantly singing at the top of her lungs, but nobody ever said anything about it to her until someone mystery shopping did!

    Although it was always a little nerve wracking, knowing that someone mystery shopping could stop by at any time, I think that knowing mystery shoppers exist made us better at our customer service and overall appearance. Without these mystery shoppers, some of my coworkers would have had no incentive to do a good job.

    Customer Service : http://www.mysteryshoppingblog.com/

    Popularity: 27%

    [Post to Twitter] 

  • The power of quality mystery shopping
    By admin on July 6, 2009 | No Comments  Comments

    Few business can truly operate without quality mystery shopping . Indeed, in order to make sure that all of your employees are living up to your professional expectations, you are going to have to find an accurate, reasonable means of holding them accountable for their performances. Of course, you may be burdened by your own responsibilities, unable to monitor your own employees with the level of scrutiny that you are going to need. This, of course, is precisely where mystery shopping can step in and save the day.

    With quality mystery shopping , you are not going to have to worry about wasting any of your own time. Indeed, quality mystery shopping is going to take care of all of your chores.  For a moment, then, allow yourself to think about how you, your company, and your employees stand to benefit from these services.

    When you contract your mystery shopping , you are, of course, going to be able to provide them with a very particular rubric and set of criteria. By creating your own, unique set of expectations, you guarantee that the scores that you are going to receive from your evaluators are going to be relevant. If, for example, you do not care about the particular contents of the greeting that your employees perform when they answer the phone, you can omit this category from your rubric entirely. If, on the other hand, you care a great deal about how your employees answer the phone, you can construct a rubric in such a way that the greeting carries a great deal of weight.

    Mystery shopping is often going to provide you with a perfect means of retraining your employees. Indeed, many of these companies are going to offer instant feedback services, whereby your employees receive their evaluations immediately after they are conducted. This kind of setup, of course, guarantees that your employees are going to have a fresh recollection of how they performed. As such, they are going to be able to understand their score better. Likewise, they are going to be able to set about making all of the necessary changes with all due haste.

    Of course, quality mystery shopping is always going to have its own internal expectations. These companies, on the whole, are going to make sure that each and every employee understands how to score your rubric. They are going to make sure that they have met with you several times, discussed your priorities, and set conducting all of the training programs that they are going to need internally. You should never have to worry about quality mystery shopping misunderstanding your priorities, as teams are going to make concerted efforts to prevent this from happening.

    At the end of the day, you are going to realize that you only stand to benefit from quality mystery shopping . If you have not already done so, allow yourself to search around for the mystery shopping in your area. Once you hire a great company, you and your employees are going to be able to live up to all of your professional standards.

    Brought to you by :

    Shopping Center Blog : http://blog.royaltyuniverse.com/

    Popularity: 24%

    [Post to Twitter] 

  • How to Spot a Mysterious Shopper
    By admin on March 14, 2009 | No Comments  Comments

    Mystery shopping may seem like a concept that only exists in fiction, but this is actually a real thing. Mystery shoppers are often hired by companies, marketing firms, and private firms for a number of reasons. In general, these professionals are hired to test the quality of service inside of a particular store, movie theater, gas station, car dealership, health club, or any other type of shopping center. While this tradition is quite old (the concept was born during the 1940s), it is still a popular way for various companies to gain valuable information about their employees.

    Mystery shopping proves to be quite effective when it is done correctly. Shoppers that are hired for this type of position are given a strict set of directions to follow. Upon receiving these directions, the shoppers are then sent to a particular place in order to make a purchase. While inside of a store (or other venue) mystery shoppers will ask employees specific questions; go through specific procedures; and test the skills of each employee that they encounter. Once this data has been collected, these shoppers will then hand in the information to the original employer where it is evaluated and dissected. How do you spot a mystery shopper?

    There are a few telltale signs that someone may be a mystery shopper. Mystery shopping cannot happen without some type of recorded data. So, shoppers that enter a store with a pen and pencil (or tape recorder) may be hired shoppers. These sleuths also tend to stick out from the rest of the shoppers inside of a store. Shoppers that don’t seem to fit the demographic of a store, or don’t know anything about store merchandise, may be hired shoppers. While these are all great ways to detect a shopping spy, some regular shoppers may also fit these descriptions.

    If you happen to work in some type of store, it is best not to worry about spotting a mystery shopper . Why? Mystery shopping has become something of an art over the years, and you may mistake a regular shopper for a mystery shopper. Of course, the opposite is also true – you may mistake a shopping sleuth for a regular shopper. The best course of action is to be polite and courteous to every single customer that walks into your store. This way, you can be sure that you will receive top marks if a hired shopper ever does cross your path.

    Brought to you by :

    Shopping : http://www.royaltyuniverse.com/

    Popularity: 26%

    [Post to Twitter] 

Advertisement

spacer