Ethics of SERP

In the ever changing world of ecommerce and its subsequent inherent dilemmas, it is hard to pin point to a particular set of issues that would take precedent over others. Even the most fundamental ethical issues such as equality in information availability to direct or indirect guided views, illustrate philosophical, theoretical as well as practical problems.

Essentially one of the rather relevant issues of ecommerce as well as informational evolution is within the major players and distributors of organized information which leads to the examination of search engines. It is to ambitious wanting to examine all first tier players, hence the concentration should be within the most successful and main stream group of actors i.e. Google, Yahoo, and MSN.

The essence of examination should not be within the details of their business conduct rather than the core competency as defined by the end users and their subsequent behavior. The methodology of such examination should also concentrate on global scale rather than only United States or Western nations in order to theorize on a grand scale, rather than only a minimal portion of potential end users.

The appeal to praise or regurgitate common statements such as profitability or massive expansions should be resisted by exploring the true nature as well as the intended spirit of World Wide Web in order to achieve a greater sense of viability, effectiveness and efficiency in philosophical, theoretical as well practical topics.

Further, in order to examine the validity of ethical viability should be examined in terms of Search Engine Results Page SERP by examining consistency, viability as well overall relevancy. Again, the attempt to sink into technical examination should be resisted by examining the overall global human impact and relevancy.

One last important point concerning academic value of such examination is the obedience of academic standards. Consideration must be given to the circumstances as well as the nature of such examination which will include a variety of business sources to accredit facts. However, the theoretical examination of such abstract topic can not and will not meet the highest academic standards. The reasoning behind such statement is rather simple and includes interfering factors such as lack of academic interest and past research either because of lack of funding or lack of institutional foresight, massive insertion of personal opinions, information censure, as well as potential impact.

Hence the examination will concentrate on fact verification through academic and business sources, however, the theoretical examination will be subject to personal interpretation of data and academically examined and validated theories.

Ultimately, in order to validate the main point of research should solely rely on academic and business sources that are available online. Such methodology by it selves will establish the core point of the necessity of such research.

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