We have been asked many times to explain the benefits of Alexa.com. So here is summery of what we think.

First and foremost the neutrality of Alexa.com to evaluate a “snap shot” of the traffic to a give website is extremely important. Many argue that the numbers are either not accurate or not representative because of the methodology. Alexa.com evaluate the traffic based on the users which have an Alexa bar installed on their browser; hence providing simply a summery of their own users. However, it is not clear if those users are a sample representative of all global users. Yet, it is really a one of a kind service that is widely available for users and non users. Even more importantly it is free.

Second, the function to leave feedback that is unaltered and available to all internet users creates a great deal of possibilities to evaluate actions before entering into business relationships. One may argue that it can be misused or abused by competitors or the web site owners to leave positive or negative feedback. But again, because of the fact that is publicly available and it is free, it can be effectively used to counter minor issues.

Third and finally, the comparison tools allow for evaluation and competitive intelligence which may be of assistance to webmasters and decision makers. It simply provides a snap shot comparison accompanied by visual graphs that may aid in collecting unbiased information.

Ultimately, though not perfect Alexa.com illustrates the spirit of World Wide Web: for users by users is a sort of fair and balanced virtual existence that may contribute to neutrality as well as overall advancement of virtual world.

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